Top 5 Beauty Retail Apps on iOS in Australia Q2 2024

In the second quarter of 2024, the top beauty retail apps on the iOS platform in Australia showcased varied performance across downloads and user engagement metrics. Here's a closer look at the trends for these leading apps.

MECCA - Beauty Shopping experienced a fluctuating download trend, peaking at 9.8K in mid-April and stabilizing around 3.7K by the end of June. Weekly active users remained relatively steady, fluctuating between 90K to 95K throughout the quarter.

Sephora - Beauty Shopping saw a notable peak in downloads at the beginning of April with 8.4K, followed by a general decline, ending June with around 3.4K downloads. The app's weekly active users also showed variability, starting at 24K, peaking mid-quarter at 29K, and settling at 21K by the end of June.

Adore Beauty | Shop Beauty Now demonstrated a consistent download performance, with a notable increase to 3.2K in late April and a slight dip to around 1K by the end of June. Unfortunately, weekly active user data was not available for this app.

CHARLOTTE TILBURY had a modest start in downloads, hovering around the low hundreds, but saw a significant spike to 5K in the final week of June. Weekly active users reflected this growth, starting at 4.4K and increasing to 7.1K by the end of the quarter.

Finally, Nykaa Fashion - Shopping App maintained a steady download rate, averaging around 300 downloads per week. Weekly active users remained stable, fluctuating slightly between 1.5K and 1.7K throughout the quarter.

This data, sourced from Sensor Tower, highlights the dynamic nature of user engagement and download trends for these top beauty retail apps. For more detailed insights, visit Sensor Tower.